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Phase one in the L’Oreal Professionnel Serie Expert Force Vector programme, this Shampoo reinforces weakened, fragile and brittle hair by depositing a super charge of Incell. Hair is left feeling stronger, softer and shinier.

Formulated with Glycocell, a combination of Incell and royal jelly extract, Serie Expert Force Vector Shampoo works to fortify and protect the hair fibre. Used in conjunction with the accompanying masque, you’ll not only feel, but also visibly notice the difference that the advanced technology from L’Oreal Professionnel makes. Distressed, weakened hair will be left with strength, health and vitality.

Directions of use:

• Distribute evenly throughout wet hair and lather.
• Rinse out thoroughly.
• Repeat the process if necessary.